The NOW RiNo
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We are The NOW RiNo, a massage boutique in Denver's River North Art District, offering approachable, everyday self-care without the time commitment or cost of a traditional day spa. Founded in 2015 by Amy Krofchick, we have reimagined the neighborhood spa as a calm, welcoming space where quality massage and thoughtful enhancements are part of a regular wellness routine, not a once-a-year splurge. Our menu is built around three signature massages. The NOW is our Swedish-inspired treatment for total relaxation and stress relief, The Healer balances body, mind, spirit and energy, and The Stretch is a sports-inspired session designed to improve range of motion and shorten recovery time. From there, you can personalize your experience with enhancements like Crystal Hot Stones, Deep Tissue focus work, Gliding Cupping, Body Gua Sha, Herbal Heat Therapy, Scalp Renewal, Fresh Eyes, our Hemp Calm Balm, and Prenatal Glow for expecting mothers. Located at 2823 Larimer St, we are open every day from 10am to 9pm, making it easy to fit a massage into your schedule. We welcome walk-ins when space allows, though we recommend booking in advance because appointments fill quickly. For guests who want to make massage a monthly habit, our Ritual Membership adds savings and roll-over credits. We accept cash, credit cards, and Apple Pay, and we are proud to serve the RiNo community with a relaxing, judgment-free experience. Come see why guests keep coming back to unwind with us.
Services
The NOW
Our signature Swedish-inspired massage. Benefits: Rejuvenating, relieves stress, reduces anxiety, increases well being, total relaxation.
The healer
A body, mind, spirit and energy balancing massage. Benefits: Calming. Deepens self awareness. Reduces emotional stress.
The stretch
A sports-inspired massage for the athlete. Benefits: Stimulates lymphatic and circulatory systems. Improves range of motion. Reduces recovery time.
Body gua sha
A traditional Chinese medicine technique targeting areas with smooth Bian stone tools.
Crystal hot stones
Energetically cleansed, heated crystal stones ease muscle tension and restore balance.
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Why choose us?
Location & hours
2823 Larimer St, Denver, CO 80205
FAQs
Where are you located?
We are located at 2823 Larimer St, Denver, CO 80205, in the River North Art District. We are open every day from 10am to 9pm.
How is The NOW different from a traditional spa?
We have reimagined the approachable luxury of a neighborhood spa with high-quality massages and exclusive enhancements. Our goal is to offer customizable massage without the time commitment and cost of a traditional spa.
How do I book a massage?
You can schedule online through our website or the app, or call the boutique directly at (720) 769-7553. We welcome walk-ins, but because of high demand we recommend booking in advance.
When should I arrive for my appointment?
Please aim to arrive 15 minutes before your scheduled massage so there is ample time for check-in. We start and end each service at the scheduled time, so we cannot extend your session if you arrive late.
What kinds of massage do you offer?
Our signature services are The NOW, a Swedish-inspired massage, The Healer, an energy-balancing massage, and The Stretch, a sports-inspired massage. You can also add enhancements like Crystal Hot Stones, Deep Tissue, Gliding Cupping, and Prenatal Glow.
Do you offer memberships?
Yes. Our Ritual Membership lets you make massage part of your monthly or bi-monthly self-care routine with savings on 50 or 80 minute massages, exclusive perks, and roll-over credits. See our membership page for details.
What payment methods do you accept?
We accept cash, credit cards, and Apple Pay. We also accept gift cards for our massage services and products, and gift card terms and conditions apply.
How can I get in touch?
You can reach us by phone at (720) 769-7553 or by email at rino@thenowmassage.com. You can also book your appointment directly online.